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A white-label property management and CRM platform

Resone is a property management and CRM platform we built and continue to run. Several real estate agencies use it to run their business, each with its own branding, from one shared codebase - so we do not name individual agencies here, the same way we would not publish another client's confidential work.

  • One shared platform generates branded property brochures, emails and marketing PDFs in each agency's own identity, not a single generic template.
  • Listings sync automatically to third-party property portals in the data formats those portals require, and new enquiries flow back in from partner sites, instead of anything being re-entered by hand.
  • Property descriptions and image alt text are AI-drafted and reviewed by the agent, not written from scratch or left blank.
  • Each agent sees only the properties and contacts assigned to them, enforced at the data layer rather than by convention.
  • Buyers get matched automatically: each contact can carry a search profile - budget, bedrooms, location - that instantly surfaces the listings that fit.
  • Sending a property brochure requires the recipient to accept a consent form - sales terms, data storage, withdrawal rights - before they can view it, with a full record kept for compliance.
  • Polished, multi-page PDF brochures are generated for each property, in whichever language the buyer needs.
  • A built-in mailbox lets agents read and reply to buyer enquiries without leaving the platform.

How the platform fits together

Diagram: several real estate agencies, each in its own branding, run on one shared Resone codebase. The platform covers properties and listings, contacts and buyer matching, branded brochures and PDFs in multiple languages, AI-drafted copy reviewed by agents, a built-in mailbox and consent records, on a data layer that keeps each agency's data separate and shows agents only their assigned records. Enquiries flow in from partner sites; listings sync to third-party property portals, and brochures go to buyers after they accept a consent form.

From the platform

Resone dashboard showing tasks, properties and contacts
Resone property list and search filters
Resone property edit form
Resone AI-assisted, multi-language description editor
Resone property image manager with AI-generated captions

Want to talk to a reference?

Ask, and where the client agrees we will put you in touch with someone who has run one of our systems for years rather than months.